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"A Vision without a strategy is just an Illusion​"

Strategy means making clear cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.

The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?


"The only way you survive is you continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company."

Today's economy is based on a Transient Advantage Model. Competitive Advantage is eroded quickly and the ability

of generating value (innovation) is crucial to exist and stay relevant.


"The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come."

Storytelling reveals meaning without committing the error of defining it. 

Storytelling is the most powerful way to put ideas into the world today. 

Use it to analyse a situation or to communicate a vision and to persuade your audience.

Umberto Callegari: The Importance Of First Impressions | Fifteen Seconds Festival, Graz, Austria

Umberto Callegari: The Importance Of First Impressions | Fifteen Seconds Festival, Graz, Austria

We believe that it takes only seven seconds to make a first impression. Recent research suggests that it’s actually faster than that, just fractions of a second. The first impression has, in any case, a profound impact on our social and professional lives, and today this has become more important more than ever. We live in a connected world, we leave tracks of ourselves in the digital space. As a result, technology has anticipated the moment, in which we make our first impression. Today your potential future soul mate or business partner “googles” you, checks out your Facebook and Instagram page and scours your LinkedIn profile. Even before you shake your first interviewer’s hand, the person on the other side of the table knows more about you than you think and has also formed their pre-first impression of who you are. Now Imagine what the next ten years hold. Today there is no way to precisely measure this pre-first impression you make, but this variable is going to influence the outcome of your meeting or job interview. In this talk, Umberto Callegari presents the tool Hireable which uses data and technology to help you govern this essential but so far untapped aspect of our life. _ Subscribe to the Fifteen Seconds YouTube channel and join the global community for curious minds: _ Fifteen Seconds Festival Graz: Fifteen Seconds Festival Istanbul: Fifteen Seconds on Facebook: Fifteen Seconds on Instagram: Fifteen Seconds on Twitter: Fifteen Seconds on LinkedIn: _ Fifteen Seconds is an international platform at the intersection of business, innovation, and creativity, calling all curious minds eager to share their knowledge, drive positive change, and shape the future. Since 2014, tens of thousands of people have exchanged ideas and pushed each other forward at our events.