STRATEGY
"A Vision without a strategy is just an Illusion​"
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Strategy means making clear cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.
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The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?
INNOVATION
"The only way you survive is you continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company."
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Today's economy is based on a Transient Advantage Model. Competitive Advantage is eroded quickly and the ability
of generating value (innovation) is crucial to exist and stay relevant.
Storytelling
"The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come."
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Storytelling reveals meaning without committing the error of defining it.
Storytelling is the most powerful way to put ideas into the world today.
Use it to analyse a situation or to communicate a vision and to persuade your audience.