Responding Quickly to Customers Complaints Makes People Willing to Pay More in the Future

Updated: Aug 29, 2018



As important as it is to respond to every #customer issue, it is even more important to respond quickly. #Research finds that a brand can capture substantially more #value by replying right away. When an airline responded to a customer’s

#tweet in five minutes or less, that customer was willing to pay almost $20 more for a ticket on that airline in future months. #business #innovation #digital #technology #success

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