umbecalleOct 1, 20181 minHow Marketing Moved from the Mass-Market Era to the Era of Relevance Marketing’s focus has shifted from appealing to the mass-market in the 1960s to customer loyalty in the 2010s. The next stage will...
umbecalleSep 4, 20181 minIntegrated Culture: the FrameworkThe key attributes of both group culture and individual #leadership styles can be broken down into eight characteristics, mapped along...
umbecalleAug 30, 20181 minFacebook Likes Do you really understand what #Digital and why do you need a #digitalstrategy focused on your #business goals? #innovation #leadership...
umbecalleAug 30, 20181 minGrit in the world of business #Narcissism: accept praise, reject criticism. #Humility: reject praise, accept criticism. #Confidence: accept praise and criticism....